城市品牌符号是凝聚了城市的地域、经济、文化等各方面因素,是对城市个性和精神理念的完美诠释。本文从城市品牌符号对城市文化价值的一些表现以及城市品牌符号的规划实施和城市发展战略的关系进行阐述,从而得出结论 :城市品牌符号的建立不仅可以提高城市价值,而且可以提高城市关注度。 Urban brand symbol is the condensation of the city’s geographical, economic, cultural and other factors, is the perfect interpretation of the city’s personality and spiritual ideas. This paper elaborates some manifestations of urban cultural values ​​and the relationship between urban brand symbols and urban development strategies and draws the conclusion that the establishment of urban brand symbols can not only improve the urban value but also increase the urban awareness .