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上海申真涂料总厂属于集体有限责任股份制企业。自创办以来,该厂生产的“申真”牌涂料从本市上百家涂料生产厂中脱颖而出,产品行销市内及全国十多个省市,1993年销售额为1940万元,完成利润259万元,上交税收227万元。预计到1994年底销售额可达3千多万元,利润可达3百多万元。该厂为什么能在激烈的市场竞争中站稳脚跟,取得令同行刮目相看的成绩呢?记者在访问该厂后,了解到他们以保证产品质量为准则,市场需求为根本,不断开拓新产品,是该厂生存、发展、打响“申真”牌涂料品牌的主要原因。
Shanghai Shenzheng Coatings Factory is a collective limited liability joint-stock enterprise. Since its establishment, the “Shenzhen” brand coating produced by this factory has stood out from hundreds of paint production plants in the city. The products have been sold in more than 10 provinces and cities in the city and in the country. In 1993, the sales volume was 19.4 million yuan, and the profit was 259 In ten thousand yuan, the taxes paid were 2.27 million yuan. It is estimated that by the end of 1994 sales will reach more than 30 million yuan and profits will reach more than 3 million yuan. Why did the plant gain a firm foothold in the fierce market competition and achieved remarkable results for its peers? After visiting the plant, the reporter learned that they are taking product quality as the guideline, market demand as a fundamental, and constantly developing new products. The main reason for the survival, development, and launch of the “Shenzhen” brand paint brand.