高明的事件营销目的和结果往往在情理之中,但过程及过程中采取的手段都出乎意料。最近,备受全球关注的政治人物莫如伦敦市长鲍里斯·约翰逊访华了,这个政治活宝到哪儿都能赚足世界的眼球,拼命的作秀也好、搞怪也罢,作为一个政治人物,他无疑是成功的。笔者认为约翰逊不但是个政客,更是一个营销高手。那他对从事企业经营和营销的人有什么现实意义和借鉴呢?一个职场人士不论从事何种行业的营销,其实都是先营销自己,再营销产品、企业,因此做好我们的自我营销尤为重要,怎么营销自 The cleverness of the event marketing purposes and results are often reasonable, but the process and the means taken are unexpected. Recently, the much-watched politician paid no attention to the Mayor of London, Boris Johnson, who visited China. This political treasure can earn the world’s attention everywhere. It is no wonder that as a political figure he is undoubtedly a politician It is successful. I think Johnson is not only a politician, but also a marketing expert. So he engaged in business and marketing people who have any practical significance and reference? A career regardless of what kind of industry in marketing, in fact, are marketing their first, re-marketing of products, businesses, so do our self-marketing is particularly Important, how to market since