海报创作的根本诉求其实就是为了吸引眼球,同时,将海报的主题信息以表象化的形式传递给受众,合格的海报必须既具备眼球吸引力,亦应具备强烈的冲击力与震撼力,海报的传播形式虽古老,却可以常用常新,无论是新推出的产品、服务,还是商业化的店铺、馆所等都需要这种吸引眼球的形式,海报的形式甚至还可以从线下发展到线上,为宣传推广起到事半功倍的作用。海报的第一印象 The essential appeal of posters is actually to attract the attention of the audience. At the same time, the theme information of the posters is passed on to the audience in the form of visualization. Qualified posters must have both eye-catching appeal and powerful impact and power. Posters Although the old form of communication, but can be used often new, whether it is new products, services, or commercial shops, galleries and so need this eye-catching form, the form of posters can even be developed from the line to the line On the promotion of promotion play a multiplier role. First impression of the poster