论文部分内容阅读
“老二”苏宁最近终于得以翻身。以4月27日国美电器公布的2008年财报以及苏宁在两个月前公布的2008年财报来看,苏宁电器无论是销售额和利润都超过了国美电器:苏宁电器2008年销售额为499.0亿元,比国美电器的458.9亿元高出8.7%;2008年苏宁电器净利润为21.7亿元,是国美电器10.48亿元的两倍。苏宁多年来首次超过国美,夺得中国家电零售行业第一把交椅。“苏宁电器会继续稳健、高速地扩张,2009年还会新开200家店”苏宁电器董事长张近东在接受《商学院》采访时表示,“一直以来,苏宁与竞争对手拼的都不是凶猛扩张。”在苏宁电器总裁孙为民那里,“效率领先”甚于“销售额”和“利润”的领先。“苏宁电器与同行之间的发展路径,差异越来越明显。大家是以不同的逻辑和方向来做的,所以结果可能也会有差异,而且这种差异会越来越明显。”孙为民这样说。苏宁电器依靠的是什么?
“Second child ” Suning has finally been able to stand up. April 27 Gome announced 2008 earnings and Suning announced two months ago in 2008 earnings report, Suning Appliance both sales and profits are more than Gome: Suning 2008 sales of 49.9 billion Yuan, 8.98 billion yuan higher than the Gome 8.78% higher; in 2008 Suning net profit of 2.17 billion yuan, is the Gome 1.048 billion yuan twice. Suning surpassed the United States for the first time in many years, won the top spot in China’s home appliance retail industry. “Suning Appliance will continue its steady, high-speed expansion in 2009 will open 200 new stores ” Zhang Jindong, Chairman of Suning Appliance, said in an interview with “Business School, ” Suning has been fighting with competitors Is not a fierce expansion. “Sun Weimin, president of Suning Appliance, where” leading efficiency “is more than” sales “and” profit “leader. ”The development path between Suning Appliance and its peers is more and more obvious. Everyone has different logic and direction, so the results may be different, and the difference will be more obvious.“ ” Sun Weimin said so. Suning rely on what is it?