随着社会化媒体的飞速发展,以人为中心、以大众为主角的社会化平台已经成为商家们在社会化营销上的战略重地。越来越多的企业开始注重在微博、微信等平台的营销,在很多平台开设了账号,有些甚至制定了详细的运营策略,加粉、内容媒体化、大号转发、事件炒作、活动转发成为当下社会化媒体营销企业惯用的手段。随着这些策略的成功奏效,社会化媒体已经逐渐走入人们的视线,各公司不仅通过社会化媒体来与用户进行互 With the rapid development of social media, people-centered social platform featuring the general public has become a strategic place for merchants in social marketing. More and more enterprises are beginning to focus on the marketing of platforms such as Weibo and WeChat. They have set up accounts on many platforms and some have even formulated detailed operational strategies, adding flour, mass media, large forwarding, event hype, event forwarding Become the usual means of social media marketing companies. With the success of these tactics, social media has gradually come into sight, and companies not only interact with users through social media