1996年隆冬,当整个中国的气温降至最低点的时候,冰天雪地的北国沈阳——一个几乎被公关遗忘的角落爆出了春的讯息:1996年12月,沈阳市公关协会拟面向社会开展公关中级资格证书培训,考虑到沈阳不景气的经济形势及季节气候情况,协会领导作出了最坏的打算:只要能招到30人,培训班就开班。令公关协会感到吃惊的是,招生广告刚一登出,前来报名的学员就达到50多人,协会的电话响个不停,前 In the winter of 1996, when the temperature in China dropped to its lowest point, the snow-capped northern Shenyang - a corner almost forgotten by public relations broke the news of the spring: In December 1996, the Public Relations Association of Shenyang proposed to conduct public relations for the community Intermediate qualification training, taking into account the economic downturn in Shenyang and the seasonal climate conditions, the Association leaders made the worst plan: As long as 30 people can recruit, the training class to open classes. To the public relations association was surprised that the admissions just sign out, to register the students reached more than 50 people, the association’s phone rang non-stop, the former