由于社交媒体、移动互联网等新兴媒体通路的发展,中国消费者的消费智慧在不断增长,企业与消费者的关系也面临着新的挑战。2012年,受制于宏观经济,消费市场购买力整体上升态势迟缓,投资和出口均不乐观,企业信心受到影响,导致在整体广告预算和广告投入方面日益谨慎,而广电总局“限娱令”、“限广 Due to the development of new media channels such as social media and mobile internet, the consumption wisdom of Chinese consumers is constantly increasing, and the relationship between enterprises and consumers is also facing new challenges. In 2012, subject to macroeconomic conditions, the purchasing power in the consumer market as a whole has been sluggish. Investment and export are not optimistic. Affected corporate confidence has led to increasingly cautious advertising budget and advertising investment. However, SARFT , ”Limited"