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“2017中国国际纺织面料及辅料(春夏)博览会”(简称intertextile春夏面辅料展)于3月15~17日在中国上海市举行。日本企业以18家企业组成的“Japan Pavilion”为中心,加上有独立展位的企业总共有约30家企业参加了展会,为了深入开拓中国市场而展示出具有高品质、短交货期、小批量应对等优势的产品。本文在回顾intertextile春夏面辅料展的同时,介绍各公司中国市场策略及现状。
“2017 China International Textile and Accessories (Spring Summer) Fair ” (referred to as intertextile spring and summer accessories exhibition) March 15 to 17 held in Shanghai, China. Japanese companies center on “Japan Pavilion” made up of 18 companies. In addition, there are about 30 companies participating in the exhibition with independent booths. In order to penetrate into the Chinese market, they show high quality, short delivery time , Small batch response and other advantages of the product. This article reviews the intertextile spring summer noodles accessories exhibition at the same time, introduce the company’s China market strategy and status quo.