论文部分内容阅读
隐性广告的兴起,具有很大的市场潜力,尤其是隐性广告融入体育赛事转播中,受到了市场的关注。在北京现代、美的集团、中国联通、蒙牛集团等在体育赛事转播中采用隐性广告的成功经验表明,体育赛事转播中应用隐性广告,使广告企业很容易活动良好的市场营销效果,对传媒企业来说,对其经济效益和社会效益的提升都是有益的。
The rise of implicit advertising, has great market potential, especially the integration of implicit advertising into sports events, has been the market's attention. The successful experiences of adopting hidden advertisements in sports events in Beijing Hyundai, Midea Group, China Unicom and Mengniu Group show that implicit advertisements are used in sports events to broadcast, which makes it very easy for advertising companies to make good marketing effects. Enterprises, its economic and social benefits of upgrading are beneficial.