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商品的包装设计能够为人们带来一种视觉上的享受,同时也是商品自身品位与风格的展现。形式多样的包装设计使不同商品具有各自的特点,在塑造完美视觉效果的同时对商家的经营销售起到了促进作用并能够提高其经济效益。商品的包装同时也是消费者对其质量、档次进行判断的条件之一。将我国传统陶瓷元素与商品的包装设计进行有机结合,不仅是经销商的竞销手段,对我国传统陶瓷文化的传承与发扬也具有十分积极的作用。本文通过对陶瓷文化的内涵进行分析,提出合理将传统陶瓷元素应用在包装设计中的对策。
Product packaging design for people to bring a visual enjoyment, but also the display of their own taste and style of goods. Various forms of packaging design so that different products have their own characteristics, in shaping the perfect visual effects at the same time on the business sales and marketing has played a catalytic role and can improve its economic efficiency. The packaging of goods is also one of the conditions for consumers to judge their quality and grade. Combining the traditional ceramic elements in our country with the package design of the products is not only the means of marketing for the distributors, but also has a very positive effect on the inheritance and development of the traditional ceramic culture in our country. This article analyzes the connotation of the ceramic culture and puts forward the countermeasures to apply the traditional ceramic elements in the package design reasonably.