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近几年来,石家庄钢铁有限责任公司围绕建设“福寿双全”的企业文化,使企业的核心竞争力不断增强。在企业文化建设过程中,明确的发展战略为石钢文化的成熟完善奠定了坚实的基础。 石钢发展战路的演变 1.“边缘发展战略”的诞生。回首“九五”之初,全国冶金行业进入结构性、战略性调整,以生产建筑用钢为主导产品的石钢公司陷入了内外交困的两难境地。经过审慎观察、缜密分析,公司领导提出了关于企业生存发展的“鱼虾理论”,即“市场生态论”。中心内容是大江大海里有鱼,小溪小河里也有鱼,各得其所,关键是找准适合自己的生态环境。企业生存亦是如此。石钢在全国钢铁企业中只能算是一条“小鱼”,要想生存发展,必须找到一个适合自己的生态环境,创造出自己的特色产品。带着思路和问题,我们对优钢市场进行了充分的研究和分析后发现,开发处于市场、产品和工艺边缘的45号优质碳素结构
In recent years, Shijiazhuang Iron and Steel Co., Ltd. focus on building a “longevity Shuangquan” corporate culture so that the core competitiveness of enterprises continue to increase. In the process of building enterprise culture, a clear development strategy has laid a solid foundation for the maturity and perfection of the stone culture. Evolution of Shifang Development Road 1. The “Edge Development Strategy” was born. Looking back at the beginning of the Ninth Five-year Plan, the national metallurgical industry entered a structural and strategic adjustment. The Shihcang Steel Company, which produces construction steel as its leading product, has been caught in a dilemma of being trapped internally and externally. After careful observation and meticulous analysis, the leaders of the company proposed the “fish-shrimp theory” on the survival and development of enterprises, namely, “the theory of market ecology.” The content of the center is that there are fish in the sea of rivers. There are also fish in creek streams, and each has its own place. The key is to find a suitable ecological environment for oneself. The same is true for business survival. In the steel industry in the country can only be regarded as a “small fish”, in order to survive and develop, we must find a suitable for their own ecological environment, to create their own unique products. With ideas and questions, we have conducted a full study and analysis of the market of excellent steel and found that the development of 45 in the market, products and processes on the edge of high-quality carbon structure