动画产业是21世纪的新兴产业、朝阳产业,本文以我国动漫产业为研究对象,首先,阐述了我国动漫产业的现状,接着通过对比国际上动漫强国的发展模式,详细分析了我国动漫产业当前存在的问题,在此基础上对其进行理论剖析,最后,从动漫发展模式的人才,品牌和经营三个方面提出了相应的方案策略。 Animation industry is the emerging industry and sunrise industry in the 21st century. In this paper, the animation industry in our country is the research object. First of all, the present situation of animation industry in our country is expounded. Then by comparing the international development pattern of animation powerhouse, On the basis of the theoretical analysis, finally, from the animation development model of talent, brand and management put forward the corresponding program strategy.