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随着市场经济的不断繁荣,在人们的日常生活中“设计”无处不在,承载着人们对物质的实用与审美价值。设计在人们满足了基本的实用价值需求之后,更注重给人们带来精神上的享受,商家利用这一特点,在设计上过度美化,尤其在视觉传达设计方面,以其外在的形式美而博取消费者的购买欲,形成一种外在假象与欺骗。设计被越来越多的功利因素影响,于是变得复杂起来,什么是好的设计?这个度很难把握。
With the constant prosperity of the market economy, “design ” is ubiquitous in the daily life of people and carries people’s practicality and aesthetic value of matter. Design After people meet the basic practical needs, pay more attention to bring people the spirit of enjoyment, businesses use this feature, in the design of excessive landscaping, especially in visual communication design, with its external form of beauty and Boosting consumers desire to buy, the formation of an external illusion and deception. Design is more and more utilitarian factors, then become complicated, what is a good design? This degree is difficult to grasp.