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化工行业是我国的支柱产业,化工产品在许多领域都有着不可替代的作用,因而得到了广泛的应用。然而受到全球经济一体化的影响,化工行业的竞争也日益激烈,国有化工企业需要在国外企业和国内企业的双重压力下生存和发展,其前景十分堪忧。掌握化工产品的营销技巧,就能够大幅度的提高化工企业的核心竞争力,使其更具有竞争优势。本文将论述化工产品的营销策略和常用的营销技巧,希望对实现化工企业尤其是销售企业的战略目标能够有所帮助。
Chemical industry is a pillar industry in China. Chemical products have an irreplaceable role in many fields and have been widely used. However, due to the impact of global economic integration, competition in the chemical industry is also becoming increasingly fierce. The prospects for the existence and development of state-owned chemical companies need to survive and develop under the dual pressures of foreign and domestic enterprises. Grasp the marketing skills of chemical products, will be able to significantly improve the core competitiveness of chemical companies to make it more competitive. This article will discuss the marketing strategy of chemical products and common marketing techniques, hoping to achieve the strategic objectives of chemical companies, especially sales companies can help.