一、引言在現代市場經濟社會中,商標是連接消費者和廠商之間的橋樑和紐帶。商標作為識別不同廠商之間生產經營的商品或者服務的區別性標記,也是廠商確立商業信譽,贏得消費者青睞,從而建立市場競爭優勢的重要武器。商標保護的本質就是廠商在商標上負載 I. INTRODUCTION In modern market economy and society, trademarks are the bridge and link between consumers and manufacturers. As a distinctive mark for identifying goods and services that are manufactured and operated by different manufacturers, a trademark is also an important weapon for manufacturers to establish business reputation and win the favor of consumers, so as to establish market competitive advantage. The essence of trademark protection is the manufacturer in the trademark load