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启示之一:转观念,抓市场,敢于竞争。蓝田立新印刷厂从1988年创立之日起,始终把市场视为企业的生命。创始人张广岐及其一班人认真研究客观环境,积极寻找并占领市场。在竞争激烈的印刷市场中,他们根据小型企业灵活快变的特点,把经营的立足点准确地定位在品种多、印数少、周期短、质量高的图书印制上,作为大中型书刊印刷企业生产产品的补充,起到拾遗补
One of the enlightenment: turn concept, grasp the market, dare to compete. Lantian Lixin Printing Factory since its inception in 1988, the market has always been regarded as the lives of enterprises. Founder Zhang Guangqi and his group seriously study the objective environment and actively look for and occupy the market. In the highly competitive printing market, according to the characteristics of small and medium-sized enterprises, they set their foothold accurately on the printing of books with large varieties, fewer prints, shorter cycles and higher quality, and printed them as large and medium-sized publications Complementing the production of products, play pick up complements