无论是成就,亦或财富,都源自于独一无二的杰出创意。随着新时代的到来,在如今这个社会中,创意已经成为了人们日常生活、工作中无所不在的一部分,在广告领域中,越来越多的人为了追求成功,必须借助于极具创意的广告,这也导致广告业界对于广告设计专业人才的要求越来越高,除了需要具有良好的实践创造能力,还必须具有杰出的创造能力。为此,要求学校广告设计专业教育工作者,在开展专业教学过程中,必须加强创意性广告设计教学,提高教学方法 Whether it is achievement, or wealth, are derived from the unique outstanding creativity. With the advent of the new era, in today’s society, creativity has become a part of people’s daily life and work everywhere. In the field of advertising, more and more people must resort to creative advertising , Which also led to the advertising industry for advertising design professionals increasingly demanding, in addition to the need to have good practical ability to create, but also must have outstanding creative ability. To this end, requiring school advertising design professional education workers, in carrying out professional teaching process, we must strengthen creative advertising design teaching, improve teaching methods