山寨手机如雨后春笋般出现在手机市场中,销量十分可观。山寨手机产品流行中国市场必然有它的根基和消费人群。本文主要从目标消费者角度综合分析山寨手机市场发展现状,对我国山寨手机流行原因、目标群体消费行为以及营销渠道模式进行分析与探讨,这对于市场经济体制下的消费者行为研究有十分重大的现实意义。 Cottage phone mushroomed in the mobile phone market, sales are impressive. The prevalence of cottage mobile phone products in China must have its roots and consumer groups. This article mainly analyzes the current situation of the cottage handset market from the perspective of the target consumers and analyzes and explores the reasons for the popularity of the cottage handsets in our country, the consumer behavior of the target groups and the marketing channel patterns, which is very important for the study of consumer behavior under the market economy system Realistic meaning.