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企业成为市场活动的主体，这是社会主义市场经济有效运行的必要前提和客观基础。农机企业参与市场营销活动，在市场竞争中取得主动权，必须依据市场营销环境的现状、发展趋势和企业自身的主客观条件，科学而合理地制定市场营销战略。本文论及了市场营销战略与策略的重要性及其如何制定，以期为农机企业有效地开展市场营销活动提供决策支持。
Enterprises become the main body of market activities, which is a necessary precondition and an objective foundation for the effective operation of the socialist market economy. Agricultural enterprises to participate in marketing activities, to gain the initiative in the market competition, marketing environment must be based on the status quo, the development trend and the company’s own subjective and objective conditions, scientifically and rationally to develop marketing strategies. This article discusses the importance of marketing strategy and strategy and how to make it, with a view to providing decision support for agricultural enterprises to effectively carry out marketing activities.