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创意实施背景2010年,上海卓越形象广告有限公司作为浦发银行2011年年度品牌形象TVC的创意代理公司,和浦发银行一起,共同创造出“2011幸福中国”的全新概念。这一概念的提出,源自浦发银行对2011年的品牌TVC创意提出的新要求——持续强化受众对于浦发银行作为全国性银行的认知程度,增加浦发银行的“专业、卓越”的行业领先者品牌形象认知,提升浦发银行整体品牌知名度。在这样的
Creative implementation of the background In 2010, Shanghai Zhuo image advertising Co., Ltd. as Shanghai Pudong Development Bank in 2011 the annual brand image of TVC creative agency, and Shanghai Pudong Development Bank to jointly create “2011 Happy China ” a new concept. The concept is derived from the new requirements set by Shanghai Pudong Development Bank (DBS) for the brand TVC in 2011 - to continuously strengthen the audience’s awareness of Shanghai Pudong Development Bank as a national bank and increase the “professional and excellent” Industry leader brand image recognition, to enhance the overall brand awareness of Shanghai Pudong Development Bank. In this way