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广告是营销活动的主要手段之一,是打造品牌的重要武器,同时也是攻击竞争对手最常用重量级的“杀手锏”,那么,如何使广告在营销体系中发挥“四两拔千斤”的作用,如何利用广告对对手进行有效攻击或自卫性防御,如何灵活、巧妙地运用广告这个营销工具是多数企业都想深入了解的,毕竟我们的现实生活离不开广告这一令人激越的时尚元素,下面我们看看目前两对重量级选手的市场较量,共同品味一下商战的真实味道,首先一起来回顾一下近期电视热播的广告片段—— 场景A:农夫果园——有三种水果在里面,喝前“摇一摇”; 养生堂又一次利用大众的习惯性动作“摇”取得了大众的青睐,新鲜和好奇又
Advertising is one of the main means of marketing activities, is to build an important brand of weapons, but also the most commonly used to attack competitors heavyweight “killer”, then how to make advertising play in the marketing system, “four thousand two hundred thousand pull” role, How to use advertising to defend your opponents effectively or defensive, how flexible and clever use of advertising This marketing tool is the majority of enterprises want to know more about, after all, our real life is inseparable from advertising this exciting fashion element, Now let's take a look at the current market competitions between the two heavyweight players, to taste the true flavor of the war together, first review together the recent television hit commercials - Scene A: Nongfuguoyuan - there are three kinds of fruit in it, drink Before the “shake”; Yangshengtang once again use the public's habitual action “shake” has made the public's favor, fresh and curious