蒋原伦、郑建丽在《探索与争鸣》2010年第10期撰文指出大众文化是在多重因素结合下出现的新型文化,特别是其与新媒介结缘,人们常常称之为媒介文化;由于其经济因,人们也称之为消费文化;又因为其社会因,人们还称之为流行文化。当然其规模庞大,受众日多,所以大众文化仍然包含大众 Jiang Yuanlun, Zheng Jianli In “Exploration and Contending,” 2010, the author points out that the mass culture is a new culture that emerges under the combination of multiple factors, especially its connection with new media. People often call it media culture. Because of its economic reasons, People also call it consumer culture, and because of their social causes, people call it popular culture. Of course, because of its large scale and large audience, popular culture still contains the general public