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随着电视频道专业化的发展,更多的栏目选择符合自身风格的整体包装设计。电视栏目的 LOGO、宣传片、片头、片花、片尾、字幕系统等各个包装元素都以频道为基础,统一在栏目的整体包装设计中,整合栏目的全部资源,集体出动宣传栏目的内容。新闻类电视栏目的包装设计在保持严肃大气的基础上,也在各个包装元素上寻求灵活多变的设计风格。
With the development of television channel specialization, more columns choose to conform to the overall style of their own packaging design. The various packaging elements of the TV column, such as LOGO, commercials, titles, films, credits, subtitling systems and the like, are all channel-based and unified in the overall package design of the columns, integrating all the resources of the columns and collectively distributing the contents of the propaganda columns. News category TV column packaging design to maintain a serious atmosphere, but also in various packaging elements to find a flexible design style.