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自古至今,人体形象都是艺术创作的主要题材之一。从远古时期的岩壁绘画到现代的广告设计,人体艺术已经走过了上千年的发展历程,为我们留下了无数的旷世杰作。尤其是在商品经济日益发达的今天,人体形象被越来越广泛地应用到现代平面广告设计中,以一种深层次的表现形式传达了广告的主题,吸引着受众的目光。鉴于此,本文将对平面广告中的人体形象进行简要的阐述,然后针对人体形象平面广告的几种创意思维及表现手法进行深入的研究,以期为今后的广告创作提供一定的参考。
Since ancient times, the human body image is one of the main themes of artistic creation. From the painting of the ancient wall paintings to modern advertising design, body art has gone through thousands of years of development, leaving us with numerous masterpieces. Especially in the increasingly developed commodity economy today, the human body image is more and more applied to the design of modern print ads, with a deep expression to convey the theme of advertising, to attract the audience’s attention. In view of this, this article will briefly elaborate on the human body image in the print advertisement, and then do a thorough research on several creative thinking and expression techniques of the human body image advertisement in order to provide a reference for the future advertisement creation.