钓鱼者和打猎者不是傻子,诱饵背后是鱼钩、猎枪。只有老老实实、扎扎实实、认认真真地把市场夯实,才是营销的实质,才是玩营销的表现做销售的,一般有两种情况:玩命的,玩营销的。做品牌营销的,在玩营销;做终端销售的,在玩命。注重基础管理、数据管理、过程管理、目标管理的,在玩营销;反之,在玩命。一个车展从3个月前开始筹划和筹备,在玩营销;一个活动,明天要开始做,今天才开始报计划,是在玩命。 Anglers and hunters are not fools, bait behind the hook, shotgun. Only honest, down-to-earth, conscientiously to consolidate the market, is the essence of marketing, is the performance of marketing to do sales, there are two general situations: life, play marketing. Do brand marketing, playing marketing; do terminal sales, in life. Pay attention to basic management, data management, process management, management of the target, playing marketing; A motor show started from 3 months ago to plan and preparation, playing marketing; an activity to start tomorrow, today began to report plans, is at a loss.