近年来英国电子教具市道呈波浪式发展,电教市场受到来自玩具业以外的各种挑战,其中电脑和电玩是主要挑战者。以去年为例,微软公司推出的多款电脑软件就大大吸引了青少年的注意力。幸运的是,电子教具是一种品牌较集中的类别,消费者对知名品牌有较强的认知度,因此它们每一个都能占有较大的市场份额。 In recent years, there has been a wave of development in the UK e-learning market. The e-education market has been challenged by a variety of challenges from the toy industry. Among them, computer and video games are major challengers. Last year, for example, Microsoft introduced a variety of computer software has greatly attracted the attention of young people. Fortunately, e-learning is a more concentrated category of brands, consumers have a stronger awareness of well-known brands, so each of them can have a larger market share.