论文部分内容阅读
《爸爸去哪儿》第一季10月份开播以来便获得高收视、高热度和超高社会影响力,同时段排名一直居于榜首。特别是第八期节目收视收视率破5,市场份额占21.34%,创下中国电视10点档就收视率新高。足以可见,《爸爸去哪儿》的取得的成功是不可轻视的。因此,在其中我们能否找到成功的原因呢?关于受众的分析,已经有很多人进行阐述;下面本文将从受众心理的角度出发,通过满足受众的休闲娱乐心理、接近性心理、求真心理和待证心理,分析《爸爸去哪儿》在当下热播的原因。
“Dad where to go” in the first quarter of October since its launch has been high ratings, high fever and high social influence, while the ranking has been living at the top of the list. In particular, the eighth program ratings ratings break 5, the market share of 21.34%, setting a 10-point file on China’s television ratings high. It is obvious that the success of “where is dad going” can not be ignored? Therefore, in which we can find the reasons for success? Analysis of the audience, there are many people have elaborated; below this article from the perspective of audience psychology, through to meet the audience’s entertainment, close to psychological, truth-seeking And to be the card psychology, analysis of “Where’s the father” in the moment hit the reason.