危机常在,而巧渡危机的智慧并不是每个企业和经营者都具有的。作为一个优秀的企业或企业家非但要善于应对危机,化险为夷;更要在危机中寻求商机,趁“危”夺“机”。古今中外,把危机变成商机的事例亦不在少数。南宋绍兴十年七月的一天,杭州城最繁华的街市失火,火势迅猛蔓延,数以万计的房屋商铺陷于汪洋火海之中,顷刻之间化为废墟。有一位裴姓富商,苦心经营了大半生的几间当铺和珠宝店,也恰在那条闹市中。火 Crises are commonplace, and the wisdom to navigate the crisis is not shared by every business and operator. As an outstanding enterprise or entrepreneur, we should not only be good at coping with crises and taking risks but also seek business opportunities in times of crisis and take advantage of crisp ones. At all times and in all countries, there are also a few examples of turning crises into opportunities. One day in July of the 20th century in Shaoxing City of South Song Dynasty, the most prosperous downtown of Hangzhou City was in a fire and the fire spread rapidly. Tens of thousands of houses and shops were trapped in the vast sea of ​​fire and instantly became ruins. There is a Pei name rich business, painstakingly worked for most of his life a few pawnshops and jewelry stores, it is just in that downtown. fire