我们现在要做的品牌定义不单只是做一个品牌形象,我们还要建立品牌关系。品牌形象是承诺,品牌关系是消费者的体验,品牌不是企业所拥有的,企业拥有的产品、技术、服务机构等,这都是有形的资产,但并不拥有品牌,只有你的顾客才拥有你的品牌,因为每一个不同的人对产品的介入,对服务的介入才是一个品牌,这种品牌是无形的。对一个人来说,产品是外在的,品牌在他的脑中。要做好一个品牌,脑子记住后有三点很重要。第一是怎么缩短这一品牌与消费者的距离,第二是有没有相关性,第三是大众对这个品牌的获取性。因此除了要缩短这个距离,增强亲切 The brand definition we are going to do now is not just a brand image, but we also want to establish a brand relationship. Brand image is a promise, brand relationship is the experience of the consumer, the brand is not owned by the enterprise, the products, technology, service organizations owned by the enterprise are all tangible assets, but they do not own the brand, only your customers have Your brand, because each different person involved in the product, service intervention is a brand, this brand is intangible. To a person, the product is external and the brand is in his head. To make a good brand, remember the mind after three is very important. The first is how to shorten the distance between this brand and consumers, the second is there is no relevance, the third is the public access to the brand. Therefore, in addition to shortening the distance, enhance the cordial