直销进入中国,引起社会前所未有的广泛关注,从国务院领导到普通百姓,从学者、企业、参与者到消费者,横跨社会不同阶层、多个层面。中国直销16年的风雨历程让其成为了说不明、道不清的行业,对于直销的理解也可谓仁者见仁、智者见智。随着中国直销法规的正式出台,中国直销行业规 Direct marketing into China has aroused widespread concern in the community. From the State Council to the ordinary people, academics, enterprises, participants to consumers, across different social strata and levels. The stormy history of China’s direct sales in the past 16 years has made it an indefinable and unclear industry. The understanding of direct selling can also be seen as benevolent, wise wise. With the formal introduction of China’s direct sales regulations, China’s direct sales industry regulations