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随着网络科技的发展,社会的不断进步,网络世界的盛行,扩大了人与人的联系,人们已经离不开手机和电脑,传统媒体越来越不能满足社会需求。新媒体的出现大力冲击了传统媒体的发展,新媒体的传播方式多元化,传播时效快大大满足了社会需求,而新媒体的出现,对各大高校的学生产生了不可避免的影响,在新媒体强烈冲击的时代,各大高校必须加强自身建设,积极面对挑战,树立正确的价值观,根据实际情况转变以往的观念,适应新时代发展。本文以网络时代为基础,对新媒体环境进行分析,了解各大高校面临的危机,并对此提出相应的意见。促进新媒体的发展和高校文化的建设。对其他高校文化建设提供参考。时代的变迁意味着社会的发展要作出改变,尤其是培育我国人才的各大高校,必须要跟随着时代的步伐,作出相对应的改变。随着教育的普遍化,环境的改变越来越影响高校文化。新媒体的出现,对高校文化建设发挥着重要作用,信息的快速发展,新媒体的涌现,高校文化必须要重新建设,在建设的过程中,必定会遇到挑战,挑战和机遇是并存的,因此,高校要了解新媒体,利用新媒体抓住机遇,建设完整规范的高校文化。下午是对新媒体含义和特征的介绍。
With the development of network technology, the continuous progress of society, the prevalence of the Internet world and the expansion of people-to-people contact, people can not do without mobile phones and computers. The traditional media can not meet the needs of the society more and more. The advent of new media has strongly affected the development of traditional media. The new media has diversified modes of communication, and the timeliness of communication has greatly satisfied the needs of society. The advent of new media has had an unavoidable impact on students in major universities. In the era of strong media impact, all major universities must strengthen their own construction, actively face challenges, establish correct values, and change their previous concepts to adapt to the new era in light of the actual conditions. Based on the Internet era, this article analyzes the new media environment, and understands the crisis faced by the major universities and puts forward corresponding opinions. Promote the development of new media and college culture. Provide reference to other colleges and universities culture construction. The changes in the times mean that the development of society needs to be changed. In particular, the major universities that nurture the talents in our country must make corresponding changes in accordance with the pace of the times. With the generalization of education, environmental changes have more and more affected the culture of colleges and universities. The emergence of new media plays an important role in the cultural construction of colleges and universities. With the rapid development of information and the emergence of new media, the culture of colleges and universities must be rebuilt. In the course of its construction, it will inevitably encounter challenges, challenges and opportunities coexist, Therefore, colleges and universities should understand new media, use new media to seize the opportunity and establish a complete and standardized college culture. Afternoon is an introduction to the meaning and characteristics of new media.