从行业的情况看,数字化互联网媒体的广告投放额增幅明显,应该说中国广告业有回暖的趋势。市场、客户、专业公司是三个最主要的组成部分。我认为广告公司不应该被动地接受困难的局面,而应该主动去改变它。广告公司要进行知识创新、营利模式创新、组织管理创新和商业模式创新来主动 Judging from the situation of the industry, the advertising amount of digitized Internet media increased significantly. It should be said that the advertising industry in China has shown a tendency to pick up. Market, customer, professional company is the three most important part. I think advertising companies should not passively accept the difficult situation, but should take the initiative to change it. Advertising companies to carry out knowledge innovation, profit model innovation, management innovation and business model innovation to take the initiative