论文部分内容阅读
【目的】系统介绍中文科技期刊如何结合微信来打造具有学术影响力的特色品牌栏目,为其他中文科技期刊打造特色栏目提供参考。【方法】以我国地理学的三大权威中文科技期刊之一——《地理研究》的“观点与争鸣”栏目为例,介绍《地理研究》“观点与争鸣”栏目创立的背景、特色栏目的建设途径及取得的成绩。【结果】《地理研究》“观点与争鸣”栏目取得了高下载、高阅读、影响力广等好成绩,引起了良好的学术反响,对进一步增强期刊的总体水平与提高期刊竞争力及影响力发挥了非常重要的作用。【结论】优质的论文、特色的品牌栏目与微信等新媒体是突出刊物特色、增强期刊竞争力和影响力的有效方法,对于促进中文科技期刊的可持续发展具有重要作用。
[Objective] To systematically introduce how the Chinese sci-tech periodicals combined with WeChat to create the special brand columns with academic influence and provide references for other Chinese sci-tech periodicals to create characteristic sections. [Method] Taking the column of “Perspectives and Contention” as one of the three authoritative Chinese science journals of geography, “Geography Research” as an example, this paper introduces the background of the establishment of the column “Geography Research” and “Views and Contention” , Characteristics of the column construction methods and achievements. 【Result】 The results of “Geography Research”, “Perspectives and Contention” have achieved good results, such as high download, high reading and wide influence, which aroused good academic response. It is of great importance to further enhance the overall quality of periodicals and improve their competitiveness. Impact has played a very important role. 【Conclusion】 Good papers, unique brand columns and WeChat new media are effective ways to highlight the characteristics of journals and enhance their competitiveness and influence, which plays an important role in promoting the sustainable development of Chinese journals.