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据国内贸易部全国工商市场信息网对全国133家大型百货商场3月份的商品销售量和市场覆盖面的最新排序,在护发、美发品的排行榜中,相对市场份额居前10名的品牌排名顺序依次如下:飘柔34.8%、海飞丝16.3%、潘婷15.6%、力士9.2%、雅倩6.0%、诗芬5.8%、雅黛3.9%、首乌3.4%、舒蕾2.5%、丽花丝宝2.5%。也就是说,前10名的品牌中的前3位是出自同一厂家——中国宝洁(P&G)。在世界公认的市场法则中,有这样一种说法:产品市场占有率达到40%的为领先者,达到30%的为挑战者,达
According to the latest ranking of the 133 large department stores in China by the National Trade and Industry Market Information Network of the Ministry of Internal Trade in March, the ranking of the top 10 brands in terms of market share in hair care and hair products rankings The order is as follows: Rejoice 34.8%, Head & Shoulders 16.3%, Pantene 15.6%, Lux 9.2%, Yaqian 6.0%, Shifen 5.8%, Avene 3.9%, Shouwu 3.4%, Shulei 2.5%, Lihua Sibao 2.5 %. In other words, the top 3 of the top 10 brands are from the same manufacturer, China P&G. In the world-recognized market rules, there is such a saying: The product market share reaches 40% as the leader, and 30% is the challenger.