国家广告产业园的建设是促进广告产业升级的主要方式之一,可提高广告产业的国际竞争力。本文从产业升级的角度分析了广告产业园发展遇到的问题,以及其具有的功能定位,给出了发展战略,旨在扩大国内广告公司涉及的业务范围,进一步促进广告业快速发展。 The construction of the National Advertising Industrial Park is one of the major ways to promote the upgrading of the advertising industry and enhance the international competitiveness of the advertising industry. This article analyzes the problems encountered in the development of the advertising industry park from the perspective of industrial upgrading, as well as its function orientation, and gives the development strategy aimed at expanding the business scope of domestic advertising companies and further promoting the rapid development of the advertising industry.