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今年以来,杭报集团进一步强化业务创新探索。从报网互动走向报网融合;从特色媒体走向品牌媒体;从打造品牌记者到培养多媒体“数字记者”;从记者下基层到报纸走出去。近年来,面对新媒体汹涌而来,杭州日报报业集团没有简单割裂,而是做了一些探索创新,以整合新、老媒体间的优势功能,相互融合、相互促进,在扩大影响力的同时,也充分发挥引导主流舆论的作用,构建舆论引导新格局。
Since the beginning of this year, Hangzhou Daily Group has further enhanced its business innovation. From the newspaper network interaction to the newspaper network integration; from the characteristics of media to brand media; from creating brand reporters to cultivate multimedia “digital reporter ”; from reporter grassroots to newspaper go out. In recent years, faced with the surging new media, Hangzhou Daily Newspaper Group did not simply split, but to do some exploration and innovation in order to integrate the advantages of new and old media functions, mutual integration and mutual promotion, to expand influence At the same time, it also gives full play to the role of leading mainstream media and constructs a new pattern of guidance by public opinion.