海尔以“吃休克鱼”为理论根据,先后兼并了多家亏损企业,这其中主要投入的是企业文化和品牌。张瑞敏把海尔的多元化战略概括为“东方亮了再亮西方”。海尔先后上马了冷柜、空调、洗衣机、彩电等全系列家电产品,成为本行业的主导企业之一。 Haier to “eat shock fish ” as the theoretical basis, has annexed a number of loss-making enterprises, of which the main investment is the corporate culture and brand. Zhang Ruimin Haier’s diversification strategy is summarized as “the East is bright and then the West ”. Haier has launched a freezer, air conditioners, washing machines, color TV sets and other full range of home appliances, becoming one of the leading enterprises in the industry.