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随着我国市场经济的不断发展,市场营销日益渗入到各行各业中,逐渐受到重视,社会对市场营销方面人才的需求日益增长,市场营销专业也顺应社会发展需要,成为高等院校的新型专业。本文以青岛农业大学为例,分析市场营销专业目前的现状问题,从学校实际情况出发,提出对市场营销专业建设的对策建议。
With the constant development of market economy in our country, marketing has increasingly infiltrated into all walks of life and gained more and more attention. The demand for talents in marketing is increasing day by day. The marketing major also conforms to the needs of social development and becomes the new specialty of colleges and universities. . Taking Qingdao Agricultural University as an example, this article analyzes the current status quo of marketing major. Based on the actual situation in schools, this article puts forward some countermeasures and suggestions on marketing major construction.