论文部分内容阅读
对外传播,究其本质是一种跨文化传播。随着我国经济的迅猛发展和综合国力的快速增强,中国的国际地位日益提高,在国际大舞台上扮演的角色也越来越举足轻重。中国对外开放的不断扩大和国际交往的日益增加,都使得世界对中国的关注程度大为加强。世界各国现在都开始将目光转向中国,他们迫切想了解中国。当然,由于新疆特殊的地域环境和战略地位,世界上也有越来越多的国家和人民迫切想了解新疆。在这种特定的大背景下,包括新疆在内的我国对外文化传播,较以往面临着更多的挑战和机遇。
External communication, its essence is a kind of intercultural communication. With the rapid economic development in our country and the rapid increase in overall national strength, China’s international status has been steadily increasing. The role it plays in the international arena has also become increasingly significant. The continuous expansion of China’s opening up and the ever-increasing number of international exchanges all make the world pay more attention to China. All countries in the world are now turning their attention to China. They are anxious to understand China. Of course, due to the special geographical environment and strategic position of Xinjiang, more and more countries and peoples in the world are eager to understand Xinjiang. In this particular context, the foreign cultural exchanges in our country, including Xinjiang, have posed more challenges and opportunities than ever before.