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本研究的目的是从跨文化交际的角度出发，探讨外国公司在对华广告中如何反映本土文化价值观以及地方语言特色来吸引中国的消费者。为达此目的，作者从电视、杂志以及网络中搜集到了40多条具有代表性的外国公司的在华广告，然后采取定性分析的方法进行分析研究，从而揭示出规律性的特征。研究结果表明，为了使广告达到本土化的效果，外国公司在对华广告中大多都反映了中国历史悠久的传统文化价值观。广告的品牌也与中国传统的文化相融合，以此来吸引中国的广大消费者。“,”The purpose of this study, from a cross-cultural perspective, explores how foreign companies reflect local cultural values in China to attract Chinese consumers. In order to achieve this purpose, the author has collected more than 40 typical advertisement samples by foreign companies in China from TV, magazines and websites and adopted qualitative approach to analyze them. Results of the present study illustrate that the advertisements by foreign companies in China mostly reflect the traditional Chinese cultural values. In order to attract more Chinese customers, the brands of the advertisements are in accordance with the traditional Chinese cultures.