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信息时代数字化的生存方式使人类进入了一个前所未有的生存状态,城市文化、媒介文化和消费文化不断创造出新的流行语和流行话题,使得我们的生活空间逐渐衍变为符号空间或意义空间。受后现代主义设计理念的影响,作为当代最有影响力的社会文化景观——平面广告在大众传媒所建构的各种表象和符号系统中,一直处于渐进的变革中。“解构后重建意义”的创意理念更是
The digitized way of life in the information age has brought mankind into an unprecedented state of existence. Urban culture, media culture and consumer culture have continuously created new popular words and popular topics, gradually evolving our living space into a symbolic space or a meaningful space. Influenced by the postmodernist design concept, as the most influential social and cultural landscape in contemporary times, print ads have been in a gradual change in various appearances and symbolic systems constructed by the mass media. “Deconstruction and reconstruction of meaning ” creative concept is more