现代市场竞争的主要目标早已由产品、服务转向了企业形象,品牌是企业形象的集中表现,所以,树立品牌、实施名牌战略成为我国企业参与国内外市场竞争的主旋律。在产品与服务同质化的前提下,传播是企业创名牌的关键。由于广告人是企业与产品的传播市场——广告市场的主体,因此,广告人理所当然地充当着企业创名牌的天然伙伴。一切企业家都应该关注和支持广告人的事业,因为从某种 The main goal of modern market competition has long shifted from products and services to corporate images. Brands are a concentrated expression of corporate image. Therefore, establishing a brand and implementing a brand strategy has become the main theme of Chinese companies participating in domestic and foreign market competition. Under the premise of homogeneity of products and services, communication is the key to creating a brand name. Because the advertiser is the main body of the advertising market, which is the communication market of the company and the product, the advertiser naturally acts as a natural partner for the company to create a famous brand. All entrepreneurs should pay attention to and support the advertiser’s career because