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资源价值回归、影响力让渡、销售力变现、多元化全媒体经营,这些令人眼花缭乱的词汇后面,是苏州广电从城市台30名之外一跃而名列前茅的过程。2013年,苏州广播电视总台的电视经营总量已接近9亿元,在全国大中城市(不含四个直辖市)台中位列第二,仅次于深圳广电集团,在全国地面台中更是独占鳌头,遥遥领先。而在十年前,苏州电视广告收入在全国城市台中还徘徊在前30名之外。回首跨越发展历程,可以说,营销模式的不断变革,给苏州电视广告经营注入了巨大的活力和能量。一、统一经营,科学配置,实现资源价值回归
The return of resource value, influence transfer, sales force realized, diversified media business, behind these dazzling words, Suzhou Radio and Television from the city of 30 leaps and go among the best process. In 2013, the total TV operation of Suzhou Radio and Television Station totaled nearly 900 million yuan, ranking second in Taichung among large and medium-sized cities (excluding the four municipalities directly under the Central Government), second only to Shenzhen SVA Group and even more so in Taiwan Duke, ahead. Ten years ago, Suzhou TV advertising revenue hovered outside the top 30 in the national city of Taichung. Looking back across the development process, it can be said that the ever-changing marketing mode has injected huge vitality and energy into the operation of Suzhou TV advertising. First, unified management, scientific allocation, to achieve the return of resource value