色彩是美化商品的重要因素,它能给予人不同的情调。如果运用得好,比较协调,人们就喜爱,反之,人们则讨厌。它直接影响到商品的信誉。药品包装装潢的色彩不同于其它产品,它能对病人的心理起到一定的作用。例如,橙色象火焰,给予人炽热的感觉,为暖色之最;蓝色给予人寒冷的感觉,为冷色;绿色使人产生充满生机的欲望。人们谈起色彩的和谐时,就是评价两种或三种色彩的相互效果。主观的色彩结合经验和试验表明,各人对色彩的和谐或不和谐的判断各不相同。 Color is an important factor to beautify the goods, it can give people a different mood. If used well, more coordinated, people love, on the contrary, people hate. It directly affects the credibility of the product. Pharmaceutical packaging and decorating color is different from other products, it can play a role in the patient’s psychology. For example, orange like a flame, giving people the feeling of glowing, the most warm color; blue gives the feeling of cold, cold; green makes people full of vitality desire. When people talk about color harmony, they evaluate the mutual effect of two or three colors. Subjective combination of color experience and experiments show that each person’s judgment of the color harmony or discordance varies.