特许经营为众多投资人,特别是中小投资者创造了自己做老板的机会,是世界公认的成功率相当可观的创业方式。但投资者在做出最终选择之前,往往被许多的特许经营项目搞得眼花缭乱,不知应该从哪些方面去考察和判断一个项目的优劣,不知如何下手。为了减少加盟风险。我们可以从四个方面判断和选择加盟项目。对拟选项目进行调研和判断1.对拟选项目所在行业的发展前景和成长空间进行判断这方面的信息资料,可以从国家统计部门、行业主管部门或行业协会了解,投资人自己的考察调研也很重要。需要注意的是,有的时候,虽然行业的发展前景很好,但受项目定位等因素的影响,使得拟选项目的成长空间有限。比如,餐饮行业总的来说发展前景不错,但细分到中式快餐、西式快餐、中西式正餐、海鲜鲍鱼等项目,就得具体问题具体分析了。 Franchising has created opportunities for many investors, especially small and medium-sized investors, to become their own bosses. It is recognized by the world as a very impressive way to start a business. However, before making the final choice, investors are often dazzled by many franchise projects. I do not know which aspects to examine and judge the pros and cons of a project, and I do not know how to start it. In order to reduce the risk of joining. We can judge from four aspects and choose to join the project. Research and Judgment on Selected Projects 1. Information on the development prospect and growth space of the industry in which the proposed project is located can be understood from the statistics department of the State, the competent department of industry or the trade association, and the investors’ own investigation and research It is also important. It should be noted that sometimes, although the development of the industry is very good, but the project positioning and other factors, making the proposed project has limited room for growth. For example, the catering industry in general has good prospects for development. However, subdivisions to Chinese fast food, western fast food, Chinese-Western dinner, seafood abalone and other items have to be analyzed specifically for specific problems.