市场思维强调的是洞察,顺从消费者认知,从消费者认知里寻求市场机会。我所见的市场部通常有两种思维,一种是粗暴做市场的销售思维;一种是在持续沟通,力求用产品满足用户需求的市场思维。有人会好奇,为什么市场会越做越小。先解释下做市场的定义,我们把以产品销售为导向的市场行为称之为做市场,这是典型的销售思维—我 Market thinking emphasizes insight, obeys consumer perceptions, and seeks market opportunities from consumer perceptions. I see the marketing department usually have two kinds of thinking, one is the brutal marketing thinking of the market; one is continuous communication, and strive to use products to meet customer needs market thinking. Some people will be curious why the market will become smaller and smaller. First explain the definition of the market, we call product marketing market-oriented marketing, which is a typical sales thinking - I