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五谷道场,一款曾以“七爷”为形象代言人,手拎大棒高喝“非油炸,更健康”的方便面,因其极具差异化的脸谱、攻击性的言行,强势主张,概念先行,在成熟的方便面市场中硬生生地撕开一道豁口而备受瞩目,一度令众行业大佬们日夜惴惴,侧目探身以视之。在漫天的褒奖和批判中,五谷道场这位不按常理出牌的后起之秀,竟就这样抢到方便面市场的一杯羹,可见其炒作功底非同一般。及至后来,五谷道场却又因故停盘,具体原因众说纷纭,外人难以完全知晓。
Wu Daoguang, a former instant noodles with “Qi Ye ” as the image spokesman, hand in hand stick to drink “non-fried, more healthy ” instant noodles, because of its highly differentiated Facebook, aggressive words and deeds, Strong proposition, the concept first, in the mature instant noodles market, tearing up a gap and attracted much attention, once all the industry bigwigs daydream, sideways to see it. In the sky of praise and criticism, Wu Daochang, the not-so-popular rising star, was so grabbed a share of the instant noodles market, showing that its speculation extraordinary. Later, however, the grain farms were stopped for any reason, due to various reasons. It is hard for outsiders to fully understand this.