当下,中国经济正经历改革开放以来一个“最痛苦时期”。对于目前经济困难的根源,可谓仁者见仁,智者见智,但唯一没有发声,或者说声音最微弱的是营销界。事实上,中国能取得今天的经济成就,除得益于改革开放的基本国策外,市场营销在中国的普及和发扬光大亦功不可没。某种意义上说,经济的困局是营销的困局。微观上,企业营销陷入困局,中观上,行业营销陷入困局,宏观上,国 At the moment, the Chinese economy is experiencing one of the “most painful periods” since the reform and opening up. The root cause of the current economic difficulties, it can be described as benevolent benevolent, wisdom wise, but the only no voice, or the voice is the weakest marketing. In fact, China can make today’s economic achievements. Apart from benefiting from the basic national policy of reform and opening up, it is also not negligible that the marketing of China is spreading in China. In a sense, the economic dilemma is the dilemma of marketing. Micro-marketing, corporate marketing into a dilemma, on the concept of industry marketing into a dilemma, macroscopically, the country