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分析市场经济条件下铁路客运市场所面临的市场份额下降、竞争日益激烈及旅客需求多样化等新特点,提出铁路客运市场应采取的加强市场推介、网络化营销、灵活的管理机制和完善服务等全方位营销对策。
This paper analyzes the new characteristics such as the declining market share, the increasingly fierce competition and diversified passenger demand under the condition of market economy. It puts forward that railway passenger transport market should take measures such as strengthening market introduction, network marketing, flexible management mechanism and perfect service A full range of marketing strategies.